Source Advisors UK
Branding & design
Website design
Print and digital advertising
Graphic design
Branded templates
Case study
Rebranding project for an existing client following their acquisition by a US company.
We introduced colour coded abstract imagery to differentiate Source Advisors’ services
An existing client, GovGrant, was acquired by US tax relief company Source Advisors. Tuch were asked to conduct a rebrand to mirror the existing US identity, whilst retaining the content and messaging created for the UK market.
We rebranded and refreshed the clients stationery, tender templates and advertising campaigns, and created new UK Brand Guidelines, developing the styling from the US model.
Abstract nature imagery was introduced to differentiate between Source Advisors UK product and service areas, building on and extending the US colour palette.
A major part of the Source Advisors UK rebrand was redesigning and structuring the website. We worked with Source Advisors’ SEO consultants to minimise any disruption from the change of structure and domain.
Starting with the Source Advisors’ US format we developed the UK site structure and style to accommodate the content which had been built up over the past 6 years. During the rebuild we made improvements to client editing functionality.
The site was completed in time for final tests before migration, and geotargetting was deployed to direct UK visitors to the UK site rather than the established US site. Migration was successful and we continue to manage and develop new sections on the site and offer assistance to client so they can add and edit content.
The website launch was accompanied by a display ad campaign, we have continued to create animated HTML5 display ad campaigns.
