Royal County of Berkshire Show
Branding & design
Design for print
Press and online advertising
Signage and maps
Case study
Creating an identity for a family friendly county show to compete with summer festivals.
The brand was applied to printed and online marketing materials
The shows identity features the silhouette of a Berkshire pig, and the brand style includes silhouettes of animals, families and activities in a colour palette derived from the Newbury & District Agricultural Society logo, and also the geometric field shapes from the logo.
The rebrand helped establish the show as a forward looking event competing with other summer festivals in communications with sponsors, participants and visitors.
We have carried this through to printed and online marketing materials, producing posters, site plans, advertising, programmes and schedules.
