Boutique hotels branding
Identity design
Design for print
Design for display
Art direction
Case study
Capturing the charm of London’s past in identities and design for three boutique hotels.
The Rookery hotel
The Rookery is a boutique hotel in a renovated Georgian building in Cowcross Street, near Smithfield market. Our design for the hotel’s identity was inspired by the weathervane, now a local landmark, whilst literature for the hotel and conference facilities features lush photography, Victorian paintings and Dickensian etchings.
Graphic panels in the windows display place the hotel in the area’s rich history and include fragments of pottery and bone found on the site.
Batty Langley’s Hotel
Following the success of Hazlitt’s in Soho and The Rookery in Farringdon, our clients opened a new boutique hotel on Folgate street in Spitalfields. The hotel is named Batty Langley’s after an eccentric 18th century architect and garden designer.
The identity features a portrait of Langley and antique-style typography, whilst the brochure and website feature Hogarth’s painting Noon, showing French Huguenots leaving a church contrasted with bawdy Londoners – perfectly capturing the eccentricity of Batty Langley’s ambience.
The Gore Hotel
Design and print for The Gore Hotel in South Kensington, features a matt grey finish, lush photography and semi-opaque interleaves.
Brochure and events folders for the hotel and menus and invites for their bar and bistrot and hotel stationery were produced at the same time.
